The fashion industry in recent years has undergone major changes. Not only are the design trends and the arrival of big fashion brands in developing countries, but the buying habits of consumers are changing. In particular, with the advent of shopping apps that utilize cutting-edge technology, it has become possible to have a fresh and exciting shopping experience as a concept of “Technology Fashion 4.0.” This article will help you better understand your online shopping apps and experience new shopping trends.

Experience the truth with a smart fashion shopping app

With the advent of e-commerce sites, online shopping apps are no longer a new concept. However, with regard to fashion shopping apps, neither the name recognition nor the number of users is large. Online shopping apps in the fashion industry offer users a whole new experience. This is a new breakthrough for the fashion industry and a major milestone in terms of global technological development.

Many fashion industry operators are running smart shopping apps with many unique features. The most special feature is the online try-on feature, which has brought about the greatest change in consumer buying habits. Instead of wearing the costumes that hundreds of customers tried on previously and going directly to the store, users can try on them from home. You can be confident in accuracy as your body size is properly simulated in a virtual model on your mobile device. By using artificial intelligence and virtual reality technology in this way, some applications can also accurately simulate the appearance of the user and the space of the store, providing a shopping experience without experiencing failures. ..

New consumer trends created by online shopping apps

As the demand for online shopping gets more and more attention, the behavior of consumers is rapidly increasing. According to the 2018 PwC report, more than 60% of the process of buying an online shopping app is now driven by consumers, not stores or intermediaries. This trend is predicted to accelerate globally over the next few years, which is a very new focus in Vietnam.

Generations Y and Z are consumers who are sensitive to technological changes. As such, they quickly bring online shopping apps to life in the fashion industry. They expect fashion stores to offer websites with smarter features. We also expect to bring the latest technology applications to our online store.

In addition, generations Y and Z make up a large proportion of different customer segments in the fashion industry. Changes from the business of fashion companies to meet this generation of hopping demand have also contributed to the changing trend of online shopping. It offers an opportunity for modern application developers. This is a new challenge for fashion brands around the world.

Benefits of online fitting in the fashion industry

Online shopping apps bring new experiences and many conveniences to customers. For example, if you suddenly want to shop, customers can go to an online site, upload a personal photo, and then try on the product online. Applications like this are always free to experiment with clothing and fashion accessories, making the fitting environment more comfortable.

Traditional fashion stores are firmly catching up with the tech 4.0 fashion trends. State-of-the-art technologies in artificial intelligence and virtual reality have helped to eliminate obstacles such as travel costs, hygiene issues and other cumbersome fitting tasks.

Online shopping apps are changing based on consumer trends. This is because we now understand our customers’ insights and can satisfy their desires with the latest technology. It can be said that it is a revolution brought to the fashion industry.

In this article, I’ve reported that the evolution of IT has made it possible to apply AI and other technologies to shopping apps, which has revolutionized the e-commerce market and fashion industry. If you haven’t tried it yet, why not try using the latest shopping app and try it on before you buy online?